If this word or domain name is in the dictionary
The number of search results within Google for this domain name
If there is a Wikipedia page for this word or domain name
The number of characters this domain name consists of. A short domain name is often more interesting and easier to remember.
Total amount of backlinks to the domain
Total referring domains
Citation Flow is one of the Majestic Flow Metrics, which is weighted by the number citations to a given URL, or Domain.